Be Analytical Do Not Let Emotions Ruin the Purchase or Sale of the House

Real Estate Charleston One stumbling block when it comes to the sale of the home is the emotion. It doesn’t matter if you are buying, selling, using a real estate agent or handling it on your own. If either party lets emotions rule the day, things will fall apart. If both parties let it happen, the transaction will get very ugly. Here are some pointers in how to stay on tract from Premier One Real Estate Charleston SC:

For the home seller, an emotional connection comes from having lived in the home for some time. Major life events may have occurred in the property including raising a family, weddings and so on. In simple terms, sellers don’t view the home as a property to be sold. They view it as a part of themselves, which they are letting go like a child going off to college.

For people looking to buy a home, emotions arise from nervousness about having to secure such a huge debt. Whether you like to admit it, committing to a ton of debt is a scary experience. That emotion is expressed as suspicion that the seller is trying to pull a fast one or there is something wrong with the property. These emotions are the stuff of failed, nightmarish real estate transactions that often end up in court.

For example, a couple I am friends with recently sold a very pricey home they had lived in for over 14 years. Simply put, there were a lot of memories from that time period. On the other side, the buyers were making a major step up in price from their previous home. In fact, they were committing to well over seven figures of debt with their mortgage loan. Basically, both parties were keyed up and sparks eventually flew.

I will not get into the details in respect for their privacy, but the deal almost fell through over an argument about who got to keep three bar stools. Three…bar…stools. This was a million dollar home! In the end, the seller kept them and then realized they didn’t go with their new home. In retrospect, they now realize that the conflict with idiotic and really had nothing to do with the stools. Instead, it was emotions that almost ruined the day.

If you are going to buy or sell a home, make sure to control your emotions. The transaction is a business transaction, not a personal insult to your pride. Many times you can talk yourself right out of a great deal because you will associate emotional feelings to the deal.


Why Digital Marketing is Fast Becoming the Key to Your Business Success

Google is the king and most popular search engine, that is the biggest reason you need to work on your website. When you optimize the website for Google you will find your overall ranking in both Yahoo and MSN jump too. You really have to agree that with Google, states our Charleston SEO friends over at, it is all about content being king!

Charleston SEOSo writing good copy with just the right amount of keyword phrases, for keyword density is important. And natural anchor text links is second in importance. Digital marketing will be the difference in you sinking or sailing to the promised land.

Third in line are keyword phrases (notice I said phrase because single keywords are almost impossible to optimize for), which need to be researched to find the right phrase for you and not used to often in the content/text to get the right density. Used to often and you’ll hurt your ranking.

Fourth in line are the Meta Description Tag which when used properly can actually bring visitors to your website who wouldn’t normally come there. Of course there are several other factors involved with getting that elusive number one spot.

People, even SEO companies, don’t either know the importance of the domain name to Google or take the time to chose the proper name for the website. Most just use their company name or what they consider a unique name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown company name is pointless.

The entire reason for optimization of your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.

You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.

Let’s say that you are currently the owner of Jeff’s Bike Shop and you specialize in New Jersey Mountain Bikes. You figure to kill a couple birds at once and use the domain name to keep your name in it and using the keyword phrase. This might make sense but not to Google.

So now you’ve got, but you should use New Jersey Mountain instead. Why? Google sees this as three different words. When people are do a search, they are going to use New Jersey Mountain Bikes. Your unique domain name becomes a keyword phrase used by Google.

Technology and Safety Precautions to Carefully Consider When Boating

Boating is one of the most popular outdoor activities. In the following article from our friends at, we will take a look at safety risks involved with boating and how you can better prepare to have a safe time with family and friends when out on the seas and before heading to the boats sale.

Boats SaleBoating
The term boating refers to recreational use of pleasure crafts on the water. Fishing and water-skiing are two common boating activities along with many other types of sports on the water. Boaters are found all over the world because this is a very popular activity.

Boating Safety
For most people when they go out boating on the water, emergency preparation is not top on the lists of things they need to do before they head out on the water. This is a mistake which over time has cost many people their lives. These folks put all their effort into stocking the cooler with ice and beer, then wonder why when things go wrong they barely make it back to shore in one piece.

Being prepared for an emergency is absolutely vital if you are going to go out boating. Boating emergencies range from someone getting hit by lightning, falling into the water, boat engine failure, boat leaks and the boat completely capsizing.

Proper boating safety equipment is mandatory in most parts of the country. The most common of all boating safety equipment includes: life buoys, plenty of life jackets for every person on board, and even ladders. A horn and a bailer are recommended in most areas too. Survival suits are recommended when boating in frigid water where the risk of hypothermia is greater.

Proper maintenance of your boat is essential to ensuring a safe trip. Without proper maintenance your boat has a much greater risk of breaking down which will put the lives of everyone on board including yourself at risk.

One of the most important safety tips, use common sense at ALL times. Do not allow your emotions to override common sense or you put yourself and everyone on the boat in extreme danger.

Taking a compass or map with you in the event you get lost and your equipment breaks down. Even a flashlight is a good idea in case you become lost in the dark. The flashlight will also help in avoiding snakes and other potentially dangerous animals from coming on board when you are trapped out at see..

Following these simple boating safety tips will allow you a much better chance of having a safe and enjoyable time boating.